Thursday, 24 March 2016

Digipak development

These are the final Digipak plans:



This is the front cover. It shows the artist, her name and the title of the album. The pink background represents the feminine nature of the album and singer, crayon styled font and modest picture, this tells the audience that the demographic is girls, aimed from 14 to 20. I previously described the picture as modest, and that is the way the artist wishes to represent herself. As a simple singer songwriter. In the terms of Blumler and McQuail's uses and gratifications theory, this album satisfies the audiences identity needs - the artist is someone who can relate to them. I am somewhat happy with this, although it is missing a certain je ne sais quoi, so to speak.


This is the disk tray. The lines and circle indicate where the spines and disc will be located. Going with the singer songwriter gimmick, and for the sake of continuity I used the same guitar on the cover to be the disk tray - it has a patterned circle already, and it immediately makes the album feel less commercial and more personal. If I were to make any changes, it would be that the guitar would not be crooked. It would also be more centred. I feel it fits.


This is the insert. On here contains details of the album's creation, and honourable mentions. Sticking to the theme of the guitar, my feelings for this insert are rapturous. If I were to criticise it, however, I could possibly mention that the font is unsatisfactory, and the text wrapping isn't as smooth as it could of been. Potentially, having the text transparent could have helped. Alas, hindsight butters no parsnips, so I believe this to be successful.


This is the outside back cover and spine. The spine contains the name of the artist and album, the back cover shows the song names and track numbers. This does what it was intended to do, as it provides the necessary information, stays consistent with the theme of the guitar, and bares the company logo.


This is one of the inside covers. This shows a picture of the singer writing a song, which is likely what the audience would want to see. It is also an aesthetically pleasing picture, so it serves its purpose.


This is the second insert. It is a medium long shot of one of the producers playing a piano filtered and altered in several ways, the first of which by cropping the background, and then giving it a stamp filter using Adobe Photoshop. This gives it a pretty jazzy/motown vibe, I personally think, which one will automatically associate with music. Then the background is a shade of grey, filtered using the brush stroke effect. This is to avoid it being one flat colour without shading, as I personally believe them kind of backgrounds to be repulsive and unprofessional. I chose that specific effect because it gives the picture a jaded look. Finally the logo is placed conspicuously in the top right hand corner to promote the logo. This is a promotional insert, advertising the production company, Adagio Records. 

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