Digipak development

These are the final Digipak plans:



This is the front cover. It shows the artist, her name and the title of the album. The pink background represents the feminine nature of the album and singer, crayon styled font and modest picture, this tells the audience that the demographic is girls, aimed from 14 to 20. I previously described the picture as modest, and that is the way the artist wishes to represent herself. As a simple singer songwriter. In the terms of Blumler and McQuail's uses and gratifications theory, this album satisfies the audiences identity needs - the artist is someone who can relate to them. I am somewhat happy with this, although it is missing a certain je ne sais quoi, so to speak.

This is the disk tray. The lines and circle indicate where the spines and disc will be located. Going with the singer songwriter gimmick, and for the sake of continuity I used the same guitar on the cover to be the disk tray - it has a patterned circle already, and it immediately makes the album feel less commercial and more personal. If I were to make any changes, it would be that the guitar would not be crooked. It would also be more centred. I feel it fits.

This is the insert. On here contains details of the album's creation, and honourable mentions. Sticking to the theme of the guitar, my feelings for this insert are rapturous. If I were to criticise it, however, I could possibly mention that the font is unsatisfactory, and the text wrapping isn't as smooth as it could of been. Potentially, having the text transparent could have helped. Alas, hindsight butters no parsnips, so I believe this to be successful.

This is the outside back cover and spine. The spine contains the name of the artist and album, the back cover shows the song names and track numbers. This does what it was intended to do, as it provides the necessary information, stays consistent with the theme of the guitar, and bares the company logo.

This is one of the inside covers. This shows a picture of the singer writing a song, which is likely what the audience would want to see. It is also an aesthetically pleasing picture, so it serves its purpose.

This is the second insert. It is a medium long shot of one of the producers playing a piano filtered and altered in several ways, the first of which by cropping the background, and then giving it a stamp filter using Adobe Photoshop. This gives it a pretty jazzy/motown vibe, I personally think, which one will automatically associate with music. Then the background is a shade of grey, filtered using the brush stroke effect. This is to avoid it being one flat colour without shading, as I personally believe them kind of backgrounds to be repulsive and unprofessional. I chose that specific effect because it gives the picture a jaded look. Finally the logo is placed conspicuously in the top right hand corner to promote the logo. This is a promotional insert, advertising the production company, Adagio Records. 

Audience Targeting of my video

The demographic group that will make up my target audience is females between the ages of 16 and 20, mainly because that is her own age group and makes her a more relateable character than that of somebody like Janet Jackson. It will appeal to them because it will fulfil their diversion needs, with the possibility of also fulfilling identity and relationship needs, if I were to reference Blumler & McQuail’s Uses and Gratifications theory. This is because the story of the song and video is a girl pining over a loved one of which she lost after making a mistake. Many girls of this age could potentially relate to this character, and may learn both how to respond to the situation and potentially find an answer, or at least deter them from making the same mistake.

The social economic status may play a role on audiences, as the star herself is from a working class background.

Sexuality and ethnicity hold little relevance to this product, but the protagonist is a white heterosexual female. Otherwise would appeal to mainstream audiences due to the song being of a pop genre and psychographically, would appeal to people interested in romance or more personal issues.

Audiences using this medium are likely to be passive, as the video is but trivial entertainment designed to allow the viewer to empathise with the character opposed to spread propaganda or a belief, however when they use the website they may use it to gain information, thus making them active. This would satisfy a surveillance need.